Dreamliner 787 Case Essay Example for Free

Dreamliner 787 Case Essay Tara Lentini Week 3 Case Assignment Boeing: Dreamliner 787 Discuss the nature of the market structure and demand for the Dreamliner. What are the implications for Boeing and its customers? The market structure for the Dreamliner is that of an oligopolistic nature which means there are few aircraft manufactures who sell large quantities to its buyers. With Boeings biggest competitor Airbus unable to compete with the Dreamliner product, Boeing has the chance to take over the market for commercial aircraft. The demand for the Dreamliner is derived demand. Due to customer demand for comfortable fair priced airline travel, the demand for the Dreamliner will increase. Customers demand comfort during air travel and the Boeing Airliner promises added luxuries that will increase customer purchases to those airlines with a Dreamliner aircraft. The chief project manager for the Boeing, Tim Cogan stated, Its not Just an evolutionary step it borders on revolutionary. This statement is supported by many industry insiders. Kotler Armstrong, 2010, p188) With such support, the emotions of the airline companies umped at the chance to place an order even with the understanding that the estimated time for delivery was at least 4 years and there was little research to support some of the added luxury amenities. What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy? A new-task purchase is seen with the Dreamliner due to the fact that it is a new product being sold by Boeing. The buying team is comprised of numerous members and the team must decide on specifications regarding the product. The marketer (Boeing) tries to reach as many key buying influences as possible but also provides help and information. (Kotler Armstrong, 2010, pl 73) The amenities of the Dreamliner will assist the buying team in making a decision whether or not the Dreamliner would be a good investment for the company and if so, how many to order. A straight rebuy is also seen in this case. Boeing listed the airliner at a price of $162 million with few customizable options for its buyers. (i. e. seating arrangements). Many aircraft buyers may have already been customers f Boeing and are familiar with their business. A straight rebuy is defined by Kotler and Armstrong as the buyer reorders something without any modifications. Once the buyer purchases the aircraft the straight rebuy buying situation will result in a quicker sale with fewer individuals making a decision on options and product specifications. List the specific features of the Dreamliner. What customer benefits result from each? PASSENGER BENEFITS: 60% quieter than other planes in its class It is always nice to sleep on a plane however, when seated near the engine it is difficult to rest due to the noise. Many corporate travelers will enjoy this benefit with the late and early morning travel legs. With the added legroom there will no longer be a need to specifically sit in the isle and more options that will equal the comfort of isle seats will come available. Lighting that automatically adjusts to time zone shifts Changing time zones can be difficult for anyone Circadian rhythms, which are the internal clock we all have which tells us when we it is time for bed and when it is time to rise. These clocks are not easily adjusted when changing time zones. The Dreamliner will posse lighting that imulates sunrise and twilight which will assist its passengers adjust to the change in time zones. (Micke, 2010) Higher cabin pressure and humidity reducing common flying symptoms such as headaches, dry mouth, and fatigue. All of these symptoms are not what most passengers look forward to; knowing the Dreamliner decreases these symptoms will make it a preferred aircraft for many passengers. Large overhead storage bins It is always daunting not knowing if your carry on will fit into the overhead storage bins. We have all witnessed a passenger beating their luggage esperately hoping it will pop in before the flight attendant comes by to take it to be stored in the cargo area. 19 inch self-dimming windows This is a wonderful feature for those who prefer a window seat but have to fght the sunlight to enjoy their flight. Wireless internet and entertainment system many travelers use the internet to stay connected while away. This option will give business travelers the ability to complete business while on the road. Time sensitive information can be conducted in-flight and travel will no longer be a burden for business travelers. The non-business travel can stay connected with family and friends to inform of flight status and arrival time. Also, wireless access will assist the passenger with passing the time during air travel. AIRCRAFT BUYER BENEFITS: For the buyer of a Dreamliner Aircraft, the marketing aspect will be a breeze. Passengers are always looking for comfort when flying and this aircraft offers many luxury amenities. Airlines with a Dreamliner in their roster will have the ability to sell luxury air travel to its passengers without the luxury cost. The Dreamliner will offer a ighter aircraft resulting in less fuel needed for flights. This aircraft could replace outdated aircrafts that are no longer economically fit. The 787 will expand non-stop markets for its customers with a fuel range of 8,500 nautical miles and a maximum speed of Mach . 5. (Kotler Armstrong, 2010, p187) Also, the Dreamliner offers passenger capacity of 210 to 330 depending on seating arrangement ordered by the customer. With multiple configurations, the buyer of the aircraft has the option to decide what seating confguration would best meet their airline needs. For example, Southwest Airline only offers economy class, so they would order a Jetliner with one type of seating confguration. There is no need for Southwest to ord er a Jetliner with first or business class on a Dreamliner. Other airlines may find it necessary to order multiple aircrafts with different seating arrangement to best meet its marketing and customer needs. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline? The buying process for an airline placing an order or a Dreamliner would first have to recognize a need for a new aircraft offering the retire due to age may look at the Dreamliner as good solution to add new innovative products to their fleet. Next the buyer would have to recognize the general specifications and quantity needed of an item. Here a buyer of the aircraft would consult engineers and technical personnel to discuss the options available on the Dreamliner Aircraft. For example, the technical staff should be consulted regarding the wireless entertainment system on a Dreamliner. The control tower may need odifications to ensure interference will not be an issue with this type of system. Product specifications needed to meet the airlines customer and marketing needs would have to be listed. In this process, the team decides on the best product characteristics and specifies them accordingly. (Kotler Armstrong, 2010, p177) As for the Dreamliner, the airline would specify the seat options available. For example, Southwest Airlines only offers economy seating for their passengers. If Southwest chooses to purchase a Dreamliner, they would specify one seating option or their aircraft. Once the order is placed for a Dreamliner, the buyer should conduct a performance review to ensure the product will be delivered on time and to ensure they are aware of any problems that may arise. At this stage of the buying process the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. (Kotler Armstrong, 2010, p179) Most passengers choosing an airline are looking for the least expensive direct flight to their destination. The buying process for an airline ticket for a few hundred dollars is ess complex than that of purchasing an aircraft for over one hundred million dollars. Many travelers have a preferred airline and do not shop around for deals. They use the preferred airline and earn air miles towards free flights. As for me, I do not have a preferred airline, however I do enjoy Southwest because of first come first serve seating. Yet, most travelers will look at price first, direct flight possibilities, and airport location before booking a flight. There is little thought that goes into aircraft options when a ticket is purchased. What marketing recommendations would you make to McNerney as he continues to try to resolve the problems with the 787 Dreamliner program? McNerney needs to stay fully involved in the operations of the Dreamliner to ensure all suppliers and manufactures are completing production on time. Performance reviews of the suppliers must be taken seriously and the decision to drop or modify the arrangement must be made in a timely fashion. With 70 percent of the work being outsourced to dozens of partnering firms, he cannot be blinded by incomplete or inaccurate production. The longer it takes to assess the supplier performance the longer the delay in production and delivery will be for the Dreamliner.

The Pillory in Nathaniel Hawthornes Scarlet Letter Essay example -- S

The Scarlet Letter - The Pillory       The pillory stands tall as "the very ideal of ignominy" amongst the Puritans (52). Its method of discipline involves the convicted criminal standing upon a scaffold, in some cases with their heads confined, for the rest of the population to gaze upon with disdain. It is an outrage against common nature for the culprit to be forbidden to hide his face for shame. By definition, the term "ugly" means morally reprehensible or at fault; consequently, ugly best describes this technique of public humiliation as a sort of punishment. Just as the pillory blatantly defies human nature, so too do the Puritans defy nature by upholding such a practice. Thus, the pillory embodies the ugliness of Puritan society.    The Puritans' sense of justice consists of making those they deem sinners an object of public mockery and a shameful example to the rest of the people. The pillory is portrayed as a "contrivance of wood and iron" constructed in such a way that it was "fashioned as to confined the human head in its tight grasp, and thus hold...

Environment Analysis Essay

Marketing Environment Analysis An underlying assumption of the introduction to marketing course is that students learn best and retain more when they actively apply and work with the concepts presented in the course materials rather than simply read about them. Therefore, the purpose of this assignment is to apply concepts and knowledge learned in class to real situations to enhance your understanding. A marketing environment analysis is an examination of the major external forces and trends that have impacted or may mpact a market and thus present opportunities and threats for marketers. It involves an assessment of the key components of a company’s task (micro) environment and macroenvironment (see Chapter 3). This information is necessary input into the development of a strategic plan for companies who are involved or plan to become involved in the industry. Project Summary Your short paper should contain the following two parts. Part 1. part 2. Examine the current market micro and macro environmental situation for an industry f your choice (for example, please see the list on page. 5). That is, explore the market, customer, competitive, distribution, demographic, economic, ecological, technological, political/legal, and cultural situations for the industry with particular emphasis on those changing environmental factors that may provide opportunities and threats for companies in the industry (see Chapter 3 for more details; This is primarily sections II and Ill below). Demonstrate your understanding of core marketing concepts that you have not incorporated into Part 1. A partial list of the concepts that should be addressed is provided below (Section ‘V). You are not limited to this list. Examples, both real (preferable) and conjectural (i. e. , things that you think are likely), should be provided to demonstrate your understanding. Most of these concepts should be addressed in your industry analysis (i. e. , Part 1). You do not need to repeat any of the core concepts that are covered in Part 1 . While all parts of this project are important, your demonstration of your nderstanding and ability to use core marketing concepts is particularly important. Regardless of the section (Part 1 or Part 2) in which you discuss the core concepts, please use bold type to highlight the concepts. Please note that this assignment will be completed individually. Your written report should conform (more or less) to the format listed below. The body of the analysis should not exceed six double-spaced typed (12-point type) pages. However, extensive use of appendices (such as charts, tables, industry-related ads etc. is acceptable. The page count begins with the â€Å"Task (micro) Environment Description† (point II. in the format given below) and not with the summary or table of contents. Each item in the appendix must be individually referenced in the body. References (i. e. , sources of information) must be cited in the main text (include author’s name, year) and listed in a reference section (section VI). As with all written assignments, your analysis will be evaluated on its professional appearance, readability, and apparent ettort, as well as on its content.

Nursing Reflection - 1649 Words

In the context of professional practices reflection is defined as the examination of personal thoughts and actions (David, 2004). In this essay I am reflecting on an incident that happened in my earlier years of working as a professional nurse. The incident I am sharing and the subsequent learning I have gained by reflecting it helped me in the later years of my nursing career. During my career as a professional nurse I have worked in several hospitals also attended several cases and those provided me with lot of insights and leanings. As per NMC 2002 guidelines, for protecting identify of the patient, names have been replaced with pseudo names. For structuring my experience and the subsequent reflection I am using Gibbs (1998) model of†¦show more content†¦Also I have developed a patient centric relationship between Maria rather than a task centric relationship. This relationship helped me in gaining the confidence of Maria and gave the best to treat her. Even in my later nursing experiences I have learned that most of the Nurse Patient communication is task centric relationship rather than patient centric relationship. On the contrary Maria and me developed a warm, genuine and empathic relationship as mentioned by Burnard (1990). Analysis I realised that for a patient like Maria adaptive communication skills are important. The establishment of interpersonal communication – communication that exists between two individuals(Funnel, 2005), have played an important role in get to know the situation of Maria better. My attempt to communicate with Maria through non verbal and hand signals helped me in handling and understanding the situation more effectively. White (2005), recommends that a professional nurse should learn alternative languages and methods to communicate with the patient so that she / he could handle the situation better. Further analysing the incident, when a patient is alone away from his / her family they feel insecure. In such situation it is difficult for a nurse or for a doctor to have the confidence of the patient. In the case of Maria also in the beginning she was a bit scared with the hospital environment and me, and I could like any other personal made her cooperate withShow MoreRelatedNursing reflection.12855 Words   |  52 PagesReflective Essay This essay will look at reflection on a critical incident that has promoted a positive outcome. It is not a very major incident but it stands out as it has a potential for learning. This essay will identify and explain Johns (1994) model of reflection and explain what reflection is and why reflective practice is necessary and how it can be used. Schone (1983) recommended reflection on critical incidence as a valuable term, sited in Ghaye and Lillyman (1997) a critical incidentRead MoreReflection in Nursing1478 Words   |  6 PagesNurseGateway  « 1st year reflection using Gibbs reflective cycle  » Welcome Guest. Please Login or Register. Jun 26th, 2013, 06:57am NurseGateway Student Quarter Essay Bank (Moderator: Pure Maiden) 1st year reflection using Gibbs reflective cycle  « Previous Topic | Next Topic  » Pages: 1 Author Topic: 1st year reflection using Gibbs reflective cycle (Read 1195 times) Pure Maiden The Administrator member is offline Read MoreNursing Reflection Paper858 Words   |  4 Pagesreflecting upon involved a situation in which I realized that I was an acquaintance of a patient my co-caring nurse was preparing to admit to the unit. For confidentiality reasons, this person will be referred to as Betty for the remainder of this reflection. I met Betty about eight years ago, as I was a close friend of her brother. Although her brother and I grew apart, I would still occasionally see Betty around. Never did I think that I would ever see her on the unit in which I was working, butRead MoreReflection in Nursing2981 Words   |  12 PagesIntroduction This essay will demonstrate my reflective abilities within an episode of care in which I have been involved with during my practice placement. It will discuss several issues binding nursing practice with issues of ethics and the model of reflection which provided me with a good structure and which I found most appropriate, is Gibbs model (Gibbs 1988). This particular model incorporates - description, feelings, evaluation, analysis, conclusion and the action plan. I have examinedRead MoreReflection on Nursing Handover2240 Words   |  9 PagesREFLECTION on Nursing Handover I have decided to reflect upon the first time I did a nursing handover. In accordance with the Nursing and Midwifery Council (2004) Code of professional conduct, confidentiality shall be maintained and the patient’s name is changed to protect indentity. Reflective writing is considered a key component of portfolio assessment because it provides evidence of skills development and increasing clinical competence (Smith 2005). What is reflection? Reflection is definedRead MoreNursing Reflection Paper : Nursing Essay1107 Words   |  5 Pages Nursing Reflection Paper John Mwangi St Joseph School of Nursing Nursing can be a demanding career, but the benefits far much outweigh the challenges. Most importantly, it’s the rewards it offers by allowing an opportunity to make a difference in another person’s life through the provision of care when they need it. Just as Patricia Benner theorized in her book â€Å"Novice to Expert,† nursing encompasses both educational knowledge and extensive clinical experience acquired throughout one’sRead MoreCritical Reflection In Nursing1335 Words   |  6 PagesCritical reflection is vital to develop evidence based practice for safe and quality approaches to professional nursing practice. Nursing professionals should critically reflect on events to identify what health professionals might do to improve their practice and reduce the risk of a similar error. Reflective practice can help to learn from their mistakes, be empowered and most importantly to deliver best possible care to patient as nurses must work closely with their patients to develop a therapeuticRead MoreReflections Of A Nursing Student926 Words   |  4 Pages Reflections of a Nursing Student Chibuzor Eronini University of Alberta â€Æ' Reflections of a Nursing Student The interdisciplinary course is an essential pre-requisite for after degree nursing students. As a final year nursing student, I believe this course will help me to acquire the skills necessary for inter-professional practice. Furthermore, I will be able to develop competencies necessary to provide patient-centered care. For my classroom experience, my team members and I have beenRead MoreReflections in Nursing3087 Words   |  13 PagesRunning Head: SANTOS A Reflection Paper on Various Nursing Roles NU420 Trends in Nursing College of Nursing and Health Sciences A Reflection Paper on Various Nursing Roles Introduction As an individual reaches the stage where they come to a decision about what they want to be in life, they must look deep inside themselves. They have to reflect on what is important to them and what makes them happy. In addition, one must take into consideration the resources that are available to help theRead MoreA Reflection On The Nursing Profession995 Words   |  4 PagesAsking someone to depict a nurse, what will they tell you? The stance that the nursing profession is icomposed of angelic people in starched white uniforms, primarily women, whose main focus was patient care and following doctor’s orders. This image, though iconic and attractive to some, is not accurate when applied to modern nurses. These people need and have far more capabilities, knowledge and education, as well as, the caring personality and character traits befitting one charged with the